Hi! I’m Joe Casabona
I’m here to help you make $10,000 from your podcast this year.
I’m a full-time podcaster who:
- Makes $30,000-$50,000 every year from sponsorships alone
- Gets 60,000 downloads in the first 30 days
- Ranks in the top 1.5% of all podcasts
- Had paying sponsors before launching all 3 of my podcasts
And my podcast coaching clients have:
- Landed sponsors after 1 coaching session
- Made money from more than sponsorships (yes, other ways exist)
Trusted Sponsors, Partners, and Institutions
But Who Is Joe Casabona? (And how did he get those dream stats?)
I was an entrepreneur early on.
In high school, I sold anything and everything. I was the real-life Zack Morris from Saved by the Bell.
My main gig was making mixed CDs. Guaranteed 2-day delivery (thanks mom and dad for the dedicated dial-up line).
I even had tiered packages. Mixed CDs, whole albums, albums with images, you name it.
My second brush with entrepreneurship was designing a website for my church. At first, I said no. Then, they offered to pay me. My entrepreneurial spirit kicked in and I became a freelance website designer.
High school helped me test the entrepreneurial waters. But, I vowed to grow a “real” business when I went to grad school. Grad school was also where I learned how much I loved teaching.
I grew that real business and worked for myself straight out of school. Until I hit 26 and had to foot my own health insurance bill. Which wasn’t cheap, so I got a “real” job.
I weaved in and out of traditional jobs for a few years, but I kept freelancing and teaching on the side because that’s what I loved.
In 2016, I ended up at a WordPress agency that became my catalyst to full-time entrepreneur.
A lot of WordPress agencies were struggling at the time. Including mine and we didn’t know what to expect.
I knew this was the time to take the plunge again and reinvest in myself.
So, I quit my job.
It was great at first. I had the freedom to spend time with my new family, watch Disney and Star Wars movies, and dust off my hobbies. The entrepreneur’s dream.
But a few months in, reality knocked on my door. I didn’t have enough clients to keep going. With my wife was on maternity leave, I was responsible for our income.
My business was about to fail. I needed to support my family. And I didn’t have much time to fix this.
I was getting ready to launch the show when a brand reached out and asked for a backlink.
Tongue-in-cheek I said, “no, but for $99, you could sponsor my podcast.”
They said yes.
And that’s how I sold my first sponsor spot for $99.
Not bad for an unplanned pitch.
It was a bold move…that worked.
My second pitch was intentional. One of my guests kept mentioning a brand on her episode. So, I reached out to that brand to see if they wanted to sponsor the podcast.
It worked again. And again. Even after I raised my prices.
Since then, I’ve tried a lot of things to grow and sustain a profitable podcast. Then I did it two more times.
Now, I have 3 profitable podcasts that all had sponsors before I launched them.
Some people say I’m a risk taker–I say I experiment (a trait I kept from my developer days).
And experimenting is how I have a repeatable model to turn podcasts into money makers.
I use my podcasts to:
- grow my income
- establish my expertise
- attract my perfect clients
And I still experiment with my podcasts to find out what makes money today. Because what worked in 2009 doesn’t work now.
I don’t want the results from my experimenting to be a secret.
Thousands of other podcasters after the same success only find frustration. And I see them flail through podcast coaching and courses too out of touch with today’s podcast environment.
A teacher at heart–and survivor of every question my 6-year old throws at me–I love to share what works.
That’s why I’ve built Podcast Liftoff to help entrepreneurs who have what it takes to make it.
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