You Don’t Need any Podcast Downloads to get Sponsors
A common question podcasters have is, “how many downloads do I need before I can look for sponsors?” The answer: zero. Here’s how.
What Mowing the Lawn has to do with Your Podcast Losing Money
Recently I had to take a half day off to do yard work; when you’re self-employed, the opportunity cost can be actual lost money. For me it was $750. I could have hired someone and kept working on things I needed to do, and it was have cost less. The same can be true for most things you do with your podcast.
5 Ways to Get More Podcast Downloads
There are times in life when you have a fairly captive audience. You’re giving a lecture at a college where attendance is required. You’re the keynote speaker at a conference. You’re leading a meeting at work. You’re explaining to your wife why CSS Custom Properties are the bee’s knees1. But a podcast…and most online content…is…
YouTube Throws Its Hat into the Podcast Ring
It's finally happened! After months of speculation and leaked slide decks, YouTube has quietly launched its podcast area in the US. You can get to it by going to the “Explore” page. So today, we discuss how to get your show on YouTube, how to leverage YouTube to make money, and some recommended tools for…
Automatically Email New Episodes with ConvertKit
Creating a newsletter on top of a podcast sounds more like a chore than anything helpful. But what if you could send new episodes to email subscribers automatically? You CAN with ConvertKit.
Can Only Promoting Apple Podcasts Grow Your Show? Let’s Find Out Together!
One of the most common calls to action is “leave us a rating and review on Apple Podcasts, or wherever you get your podcasts.” I’ve long railed against this CTA, stating that you’re alienating a large portion of the audience. But what if this approach is wrong? That's what we'll explore today. Show Notes Rate…
The WRONG Way to Make Money with Your Podcast
You want a sure-fire way to betray trust in your podcast? Invite a guest on just to ambush them with a sales pitch of your own services. Sounds farfetched, but it's happened to me 3 times in the last 6 weeks! Friendly Reminder: Your podcast guests are not part of your sales funnel. Not even…
Stop Asking Podcast Guests to Tell the Audience Who they are
With Mini Podcasts on the rise and the average listening time for podcast, listeners is around 25 minutes, you want to make your podcast as easy to consume as possible. One sure-fire way to cut out the fluff, increase listens, and grow your show, is to stop asking your guests this one question.
Why You Should Start a Mini Podcast (and how it can make money)
There's a reason lots of podcasters fall victim to podfade. Podcasting can be a difficult thing to do, especially if you are doing long episodes with guests. But recently over on The Podcast Host, they wrote an article about how Mini Podcasting is on the rise. I shared this article with my newsletter and it's…
Want to Increase Podcast Downloads? Change Your Tagline!
Growing your podcast is hard…but there are a few small, but significant changes you can make to attract more of the right listeners and grow your podcast. Last month I made this single change to something with my show, How I Built It, and it lead to a 24% increase in downloads over those 30 days. You should too.
3 Solid Ways to Find Your First Sponsors
Sponsorship is the main monetization goal for a lot of podcasters, but there are often some misconceptions around how it happens. You might think that you don’t have enough downloads to get sponsors. Or that once you *do* get enough downloads, brands will magically start reaching out to you. You might assume that you need…
Stop Using Zoom to Record Your Podcast (Use This Instead)
It’s easier than ever to get good audio quality for your podcast…so why does yours sound bad? It’s probably because you, like many podcasters, are using Zoom to record the call and release it as is. But that’s NOT the way to do it.
Instead, you should use a tool that’s purpose-built for recording podcasts. Designed to take audio and video backups. Designed to make it sound like you’re both in the same room.
Want to grow your podcast? Do these 5 things!
Is your podcast growth flat? Are you trying to build an audience? What if I told you there are 5 things you can do to grow your podcast? I break them down here, so give it a watch!
3 Questions You NEED to Answer to Have a Profitable Podcast (Show’s Mission Statement)
Your show's mission statement is more than just some words on a page. It should determine the direction of your show, the format, who you're talking to, and ultimately how it will make money. Much like a map (well, Google Maps) when you're going to a new destination, your mission statement will guide your podcast…