Want to get on more podcasts? There’s something you need to know: There are SO many bad podcast pitches.
From the shameless to the clueless, standing out is as easy as showing the host you care more about their audience than about your personal PR. To do that, AVOID these Bad Pitch Archetypes.
Bad Pitch Archetypes
If you’re a seasoned podcast host, you will likely recognize some of these bad pitch archetypes. They are tired, lazy, and try to cast a wide net. They are the:
- Shameless Self-Promoter
- Paid Promoter
Each of these pitches could be good with a few tweaks. But we’ll get to that later. For now, onto the bad pitch archetypes!
They want to get on your show for one reason, and one reason only: They are the greatest thing since sliced bread. Their whole pitch revolves around why it would be your great honor to have them.
How to avoid being the Bragger:
Focus on what you can do for the audience, not what you think of yourself.
The Shameless Self-Promoter
They really need the free press your audience brings, so their whole pitch is about promoting their company, product, or event. Not only should you have them on, but you need to publish the episode by a specific date!
How to avoid being the Shameless Self-Promoter:
Remember that this is not YOUR show. Your sole goal should be providing value, now hawking your wares.
Someone told them they should go on more podcasts, so they just picked the ones that showed up in whatever search they did. They don’t know anything about your show. They just want to be on it, and their pitch makes that clear.
How to avoid being the Ignoramus:
Know a little bit about the shows you’re pitching. Read descriptions, listen to an episode. Figure out who the show talks to and how it frames content.
They don’t have the time to do real research and find the contact info for the show they actually want to pitch, so they pitched the closest sounding one. You my not be the host of that show, but it will get to where it needs to go, right?
How to avoid being the Stray:
Just like the Ignoramus, this happens due to lack of research (and caring). Try reaching out to the host on LinkedIn and forming an actual relationship!
You had an episode where you talked to someone else about their area of expertise, but really, you should talk to them too. So their pitch is about that episode, and how they want to talk about the same exact thing.
How to avoid being the Copycat:
Instead of pitching the same topic, but a totally different spin on it, or choose a different niche. Recent guest on building an email list? Pitch opt-in strategies or newsletter swaps.
They say flattery will get you nowhere, but that’s not what this person believes. Their pitch is less a pitch and more a bunch of compliments about you, then assuming you’re flattered enough to invite them on.
How to avoid being the Brown-Noser:
Remember for most podcasters, it’s not about them, it’s about the audience. Think about how you can bring value to the listeners…that’s the ultimate compliment!
They have a podcast and they really want to talk to you…but they’d rather do it on your show. Their pitch is disguised as an invitation on their podcast. Then when you’re scheduled they ask to come on yours…you know, as a little quid pro quo, right?
How to avoid being the Reciprocator:
If you want to do a podcast swap, be up front about it! It’s perfectly fine to swap guest spots, but don’t be sneaky about it.
This person knows you personally either via some community, or in real life. And they figure that’s all they need to get on your show, so instead of a pitch, they basically just ask you to go on your podcast. What will they talk about? Who knows…but you’re friends, right? and that’s all that matters.
How to avoid being the Buddy:
Don’t put your friend in a tough spot…especially if you don’t listen to their show! If you want to go on, suggest a topic and why it would help their audience.
The Paid Promoter
A good podcast agent
is someone who forges relationships with podcasters by pitching them good guests… make it less work for you. But this person doesn’t know that. It’s all just a numbers game, right? So they cast a wide net, pitching all of their clients to you and hoping something sticks.
How to avoid being the Paid Promoter:
OK well you probably can’t avoid being a paid promoter. But you can buck the trend by knowing pitch your clients isn’t a numbers game. It’s a relationships game. I can blindly pitch 100 shows in a day. But I can’t form bonds with shows like you can.
Avoid Sending a Bad Pitch
As you pitch podcasts, remember the big takeaways here.
First, it’s about the listener. Most podcast hosts know that their show is in the service of their audience. If you can show them you can bring value to their listeners while also making their job easier, it should be an easy yes.
Next, do your research. If you’re going to pitch a podcast host, make sure you’re pitching something that aligns with their show’s mission statement. Look at recent guests and topics, read the description, and maybe even listen to an episode. It will put you well ahead of every other pitch they get.
Finally, don’t just make a generic pitch. Once you know it’s about the listener and have a little research under your belt, have 3-4 topics you can pitch at any given time. Pick the best 1 or 2 for that show.
That’s it! Go forth and pitch better!
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