The Profitable Podcaster

One of my least favorite things in the whole world is traffic. Mostly because traffic without a big causal event (like an accident, or road work) has always been super confusion to me. It seems like there no traffic, then traffic for NO reason, then all of a sudden it’s gone. But the truth is,…

I’m a huge Friends fan. Like…watch the whole series multiple times per year. Did you know they did something in Season 1 to grow their viewership 25%? Season 1, Episode 16 was called, “The One with Two Parts, Part 1,” it was the first of a crossover event with two other NBC shows.Before landing the role of…

I want you to think about the times you make introductions to people. Maybe you’re introducing a coworker to your spouse, or a friend from one area of your life to a friend in another area of your life. You likely say something like, “Bob, this is Jean. Jean, Bob. Bob is one of the best…

Let’s talk about memberships….specifically the platforms. In the last few years, setting up a membership has gone from “hire a developer to build a custom site” to “I barely need a dedicated website anymore.” So let’s look at a few options that are good for podcast memberships.  Memberful. They are really trying to corner the…

Membership…that is, charging a listener monthly for bonus content…is a great way to make money with your podcast. But you need to be cautious. It’s tempting to offer a TON of bonuses to make the membership seem more valuable.But what if no one…or even worse…ONE person…signed up. If one person signs up, you’re on the hook for all…

“You either die a hero, or you live long enough to see yourself become the villain.” Aaron Eckhart’s version of Harvey Dent said that in Christopher Nolan’s penultimate Batman film, The Dark Knight. Since its release in 2008, that quote has been referenced and misappropriated to fit situations because, let’s be honest, it’s a cool…

I’ve decided –  with a push from my new video editor, Zach – to create short-form videos for episodes. This required me to do a couple of things. The first is actually recording video. I’ve toyed with this in the past, and with other podcasts, but I’ve never done it consistently for How I Built…

Earlier this year, I had 2 conversations that really shaped how I view making content moving forward The first was Tim Stoddart of Copyblogger. He’s a prolific writer, a fantastic business owner, and super down-to-earth. He told me he doesn’t like the term “build in public.” He prefers to say, “Share your journey.” I love…

Here are 5 things you can do to grow your podcast: 1. Get a Decent Mic. You don’t need to spend $400, but you should use a decent USB mic. I recommend the ATR-2100x 2. Don’t just record and release. Too many people just record a Zoom call and release it as a podcast. Listeners…

Today I want to talk to you about DAI, or Dynamic Ad Insertion. DAI is a way for you to automatically insert ads (or any audio clip) into your already produced podcast episodes. There are lots of services that allow this, like Transistor and Buzzsprout, which makes it super easy. The way it works is…

There’s a myth that if you do something for 21 days, it becomes a habit. I say it’s a myth because it’s been debunked. Several times. The truth is, no matter how long a habit takes you to form, the more complicated it is, the more easily broken it is. So producing a podcast is…

In an episode of the now-retired show Podcast Pontifications, Evo Terra drops a truth bomb for all the “record to tape” or “record and release” podcasters: But if you look at the larger universe of podcasting, which is now millions of podcasts strong, you’ll see that podcast listeners are voting for the kinds of shows…