Why Every Speaker Should Start a Podcast
How podcasting can help professional speakers hone their craft, boost their careers, and even drive revenue.
How podcasting can help professional speakers hone their craft, boost their careers, and even drive revenue.
Why creating a single online destination for your podcast listeners is the key to growing your show and engaging your audience.
One of the most popular podcasts on earth, Stuff You Should Know, started a 6 minute long show that repurposed articles from How Stuff Works.
Recently I had to take a half day off to do yard work; when you’re self-employed, the opportunity cost can be actual lost money. For me it was $750. I could have hired someone and kept working on things I needed to do, and it was have cost less. The same can be true for most things you do with your podcast.
An actionable guide to creating a sustainable podcast membership, from choosing rewards members want (and you can deliver!) to assembling the tech stack you need.
We’ve all experienced analysis paralysis. There are too many items on the menu at a restaurant and you’re not sure what to order. There are seemingly a million Apple Watch bands – which do you pick? What’s really the difference between the Honda Odyssey EX and EX-L?1 What’s the balance between offering choice and getting…
There are times in life when you have a fairly captive audience. You’re giving a lecture at a college where attendance is required. You’re the keynote speaker at a conference. You’re leading a meeting at work. You’re explaining to your wife why CSS Custom Properties are the bee’s knees1. But a podcast…and most online content…is…
Writing a book is hard work – you need to do research, outline, map out everything, then write, edit, write more, and have it reviewed. That doesn’t even include graphics, auxiliary content, or promoting the book. In fact, if you’re anything like me, you’re so burnt out by the end of the process that promoting…
Continuing this series on why you should start a podcast, up next is a secondary benefit of interviews and working in a new area: expanding your newtwork.
Last week I told you how you can build trust through podcasting. This is a great external benefit (and perhaps the main reason) you should start a podcast. But it’s not the only reason. In-fact, that wasn’t the reason I started How I Built It. I started my podcast to learn new things and level…
In order for someone to buy your product or service, they need to know, like, and trust you. There are lots of ways to establish trust – reviews, testimonials, and helpful blog posts are just a few. But if you really want someone to get to know you, there’s an increasingly popular avenue for you:…
A few weeks ago I wrote about how to get on someone’s podcast. Congrats! Now you have your first podcast guest spot lined up. You’re set to provide value for a ready and willing audience. But being a podcast guest is about more than just talking. While you shouldn’t be going on just to hawk…
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