In the pantheon of classic commercials, very few have had the staying power to be quoted years after it aired. There was Budwiser’s “Wasssuuppp” commercial. Old Navy’s Performance Fleece. Where’s the Beef?! But for my wife and me, nothing has been more quotable than Old El Paso’s Why not both? commercial. It’s so applicable in…
I’ll admit I’ve been lukewarm on “ideal customer avatars.” I mean, without research, you’re basically just making it up, right? But I also believe that in order to have a successful podcast, you need to know exactly who you’re talking to. Something I’ve been experimenting with is using Chat GPT-4 to craft listener avatars –…
There are very few people who can go by just one name. Prince. Madonna. Wednesday. If you Google any of these folks, the person you’re thinking of right now will show up first in the results. That won’t work for everyone. Heck, the current U.S. President has a name so common, people are called, “Average…
Want to get on more podcasts? There’s something you need to know: There are SO many bad podcast pitches. From the shameless to the clueless, standing out is as easy as showing the host you care more about their audience than about your personal PR. To do that, AVOID these Bad Pitch Archetypes.
Booking podcast guests can be a mess without the right tools. Missing one step can mean a bad recording, forgotten instructions, and unprepared interviewers. That’s why I’ve automated my entire guest booking process. I don’t forget anything, and I make sure guests are ready to record. Here’s how I do it.
YouTube has officially rolled out their Podcasts area, which means you NEED to get your podcast on YouTube. Today, I’m going to show you how YouTube got one of my episodes 80% more views, then how to create a simple video for your audio-only podcast using Descript.
Ready to make your podcast profitable? Develop a mission statement by answering three key questions that will help you better serve your audience.
Growing your podcast is hard…but there are a few small, but significant changes you can make to attract more of the right listeners and grow your podcast. Last month I made this single change to something with my show, How I Built It, and it lead to a 24% increase in downloads over those 30 days. You should too.
Is your podcast growth flat? Are you trying to build an audience? What if I told you there are 5 things you can do to grow your podcast? I break them down here, so give it a watch!
How do you grow your podcast? This is a super common question, especially just starting out. And you’ll get a bunch a different answers. Ratings and Reviews on Apple Podcasts. Asking your listeners and guests to share. But the BEST way, bar none, is having a single place to send current and potential listeners. Your podcast NEEDs a landing page. Here’s everything you need on your podcast landing page,
Going on other people’s podcasts is a great way to grow your audience and establish your expertise. But too many people do it wrong. Here’s 5 tips for you to do it right.
How podcasting can help professional speakers hone their craft, boost their careers, and even drive revenue.