You Want to Start a Podcast, but it Takes so Much Time.

Podcasting is a fast-growing medium. You know that and you want to start one. But there are a lot of steps for starting and maintaining a podcast. Where do you start? How do you make sure you’re consistent?

Will you put in all the effort just to abandon it?

What if you could just press record ?

Your message is worth hearing. You have a lot of knowledge and you know podcasting is the kind of content to create right now. But starting a podcast takes a lot of work. You need to think about:

  • Researching: What will you talk about? Will there be scripts or outlines?
  • Recording: What tools will you use to capture the audio? Will you have a backup?
  • Editing: Who is going to edit? How much editing do you want done?
  • Transcribing: Do you want (or perhaps need) transcripts? How will you use that content?
  • Scheduling Guests: Who is going to find the guests, vet them, then schedule a time to record, coach them through your recording process, and get their audio ready for editing?
  • Publishing: What will you publishing schedule look like? Will you have a blog post and other social media as well?

…that’s a lot of stuff to do.

Most podcasts don’t make it past
7 Episodes

That’s podfade. Most (75% according to AmplifiMedia) podcasts become inactive. Putting a podcast together is hard work, and creators get burnt out. It’s easy to see why. To have a successful podcast, you have a lot to do

Podcast Launch To Do List

  • Choose a name and do some research to make sure you can use it
  • Create artwork for the show, following Apple’s guidelines
  • Determine the format that works best for you
  • Come up with a list of topics
  • Purchase and configure your recording gear
  • Set up your computer to record episodes
  • Find a podcasting platform for your episodes
  • Find and license intro and outro music
  • Syndicate your podcast on Apple Podcasts, Spotify, Pandora, Stichter, and TuneIn.
  • Figure out your bumpers – what you’ll say at the beginning and end of each episode.
  • Research your topics
  • Create outlines or scripts
  • Research and schedule guests
  • Communicate with your guests to make sure they have what they need.
  • Edit
  • Transcribe
  • Gather show notes
  • Publicize

That’s Hours of Work.

By some estimates, the ratio is 4:1. That’s 4 minutes of work for every 1 minute of content. If you want a 30 minute podcast, you’re looking at 2 hours, at least (probably 3-4 if you’re working with guests). Not to mention the all the prelaunch stuff, which can take 8-12 hours if you put in the proper time.

…Assuming you know all the steps you have to take. No wonder podfade is so real!

I Will Get You to 8 Episodes, and Beyond.

Hi! I’m Joe Casabona

As a long time podcaster and web developer, I know the ins and outs of launching a show, from finding topics and guests to building the website and getting it in Apple Podcasts and Spotify. I’ve grown my current show,  How I Built It, into a main income generator for my business through sponsorship and leads.

I want to help you tell your story – and I believe podcasting is the best way to do it.

We recommend Joe Completely!

“Working with Joe is a pleasure! At Plesk we have been working with Joe on our monthly podcast, Next Level Ops, for over a year. As host of the show, Joe contacts potential guests, briefs and prepares them for a top-quality recording, and expertly finds a way to include the topics requested by the Plesk team! He is very professional and engaging with guests, and he knows how to encourage them to share and expand their ideas in a conversational way. To finish, he always delivers great work and is friendly and communicative. We in the Plesk marketing team recommend Joe’s podcast services completely!
Grace Gudgeon
Content Editor, Plesk

You’re here because…

You’ve looked into starting a podcast and became overwhelmed.

You’ve tried starting a podcast and it didn’t go well.

You became a victim of the dreaded podfade.

You talk. I’ll do the rest.

Together, we’ll make sure your podcast gets the attention it needs to flourish and grow.

Starting a Podcast is Intimidating

Let’s be real, starting a podcast is intimidating. I’m a web designer/developer and I STILL felt overwhelmed by all the tech needed and how to set everything up. With Joe’s guidance I now have the equipment, software, and know-how to have my podcast up and running. And you can bet he’ll be who I go back to when I’m ready to take it to the next level!
Erin Flynn
The Successfully Simple Show

Your Own Personal Producer

Podcasting is about more than just talking into a mic. It’s about putting together a program for your listeners and taking them on a journey. That journey can be episodic (a new thread per episode) or serial (a thread throughout an entire season). You want to engage, surprise, and delight your listeners.

As someone who’s both been podcasting and teaching for a long time, I can put together that program for you. Think of me as your own personal producer.

We’ll figure out the story you want to tell, and then we’ll tell it in a way that grabs your audience.

Sample Episode

Want to hear what you’re in for? Here’s a recent sample episode of How I Built It.

Let’s Start Your Podcast!

Your Discovery


In this 60 minute one-on-one planning call, we’ll develop your blueprint: how to position your show, your format, and everything you need to launch

  • One-on-One Planning Call
  • Topic and episode idea generation
  • Blueprint for Launch
  • Q&A Session
  • Access to the full Podcast Liftoff Course ($199 value)
  • Access to a network of podcasting resources

If you want to start a podcast but you want some clarity on your show’s mission, this is for you.

Frequently Asked Questions