The Profitable Podcaster

Setup Saturday 001: Multitude

Welcoming to the first ever Setup Saturday, where I take a look at interesting podcast setups. I’ve partnered with my friend and longtime podcaster, Matt Medeiros and his new website, thepodcastsetup.com to bring you the gear and software that podcasters around the world use. 

This first setup is from podcast collective Multitude. Let’s dive it! 

Show Notes

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Hey everybody, and welcome to a special kind of episode of Make Money Podcasting. I’m trying something different. This is in partnership with my friend Matt Medeiros over at the Podcast Setup, and we’re doing something called Setup Saturdays.

So, over at the Podcast Setup, every week, Matt publishes a podcaster’s recording setup. I thought this was a great idea. We talked about collaborations. As you know in the past, I’ve talked about doing podcast swaps and other collaborations with creators. And I thought this was an interesting one. So I want to highlight some interesting podcast setups.

Why am I doing this on Make Money Podcasting when my mission and all of the content should be around how to make money and how to grow your show? Well, I like this because it shows the different ways successful podcasters work. There’s not one way to do it. There’s not one definition of success, and it shows that you don’t need to make a big investment. But, it shows what you can really do when you do make money podcasting. 

So, I thought this would be really interesting. This is called Setup Saturdays. I’ll try it a few times right in and let me know what you think because I definitely want to hear your thoughts on the matter. So, without further ado, let’s get into the intro, and then we’ll look at our first setup.

Joe Casabona: Hello, and welcome to Make Money Podcasting where I teach you how to make your first $10,000 with your podcast. On this show, you’ll learn tried and true methods to increase your revenue and turn your podcast from a money pit into a moneymaker. 

Hi, I’m your host, Joe Casabona. And my podcasts have been making money from Day 1 without a lot of downloads. I’ll share everything I know with you here on Make Money Podcasting. 

Okay. So first of all, real quick, I know I said this in the cold open. But the podcast setup is a place to learn, share, and discover podcast setups from around the world. It’s a weekly newsletter. So you can check them out in the show notes, or over at [thepodcastsetup.com]. It’s run by my friend Matt Medeiros. We’ve known each other for years. We’ve been collaborating on projects for years, and I thought that this was some good synergy. He was talking about kind of how podcasters are doing it. I’m talking about how podcasters can make money. And so we wanted to find a way to collaborate.

Now, the first setup I’m bringing you is from Multitude. A Multitude is a small group of creators that have come together to make original shows, build community, shake up the ad sales model, and deliver some great audio experiences for some of the largest brands in audio. They are a podcast company. A bit of a podcast collective. The way I’m looking at it is they are a company and a co-working space so Podcasters can go to their space and record their podcasts with the setup and multitude supports creators. In fact, Multitude currently supports 25 independent creators in making a living. And they are constantly adding to that number. 

So, a little bit more about them. They wanted a podcast studio for working audio creators. People who worked professionally in the field but didn’t have a big company office to go to when they, or where they were recording. They also had a lot of experience and were tired of recording in closets and under blankets. So they built their own thing in the middle of 2019, and survived the pandemic by putting in a way to record remotely. And they believe that having a dedicated recording space is incredibly important to treating their jobs as real jobs. They made a space for themselves when classically, podcasters are required to re-record at home and deal with random sounds, the mic picks up. That shouldn’t be the case for audio professionals and people. And it shouldn’t be the case for their listeners. 

So right off the bat, I love highlighting Multitude because they take their podcast and podcasting in general, seriously which is really important if you want to turn your podcast into a business and you want to make money podcasting. So this is why I wanted to highlight Multitude. I really liked that.

Let’s get into the gear. So first of all, the tools that they use. Let’s start with the hardware. They’re using an RME interface, UFX Plus interface, as well as an RME OktaMic XTV Preamp. Again, these guys are running, essentially a podcast studio. So, the interface, the external interface helps them accept multiple inputs and normalize everything. And then the RME microphone Pre-em allows, as the name suggests, OktaMic for eight microphone inputs so they can support a lot of in-person recordings. They have Sure SM7b’s. That’s the mic that I have and a very common podcast mic.

But they also have a number of warm audio and 2 large diaphragm condenser mics. So they’re giving their podcasters a couple of options based on their voice and what makes them sound good. They also have Zoom recorders, Pop Filters, Boom Arms, and then a set of 4 audio Technica headphones, which are my personal favorites. They have the M20X. I generally recommend the M50X. I think that either I’m like a bit of an audio file. So the M20X is probably fine. 

So that’s their hardware setup. They’ve got the RME Fire Face Interface. They have an Okta mic pre-em. The primary microphones they’re using are the SM7b and the Warm Audio WA87

By the way, I will link all of these things in the show notes, and I will link to the article over on the Podcast Setup as well so you can read and get some more context.

I think the real magic in their setup happens in the software, though. They use Pro Tools, which is a professional audio set of tools like audio plugins that you can use. So, there are, you know, several different types of plug-ins. And this is again, used by professional audio people. So, this is gonna cost some money. But the plugins that they’re using are interesting here. So,  like Ozone 10 Advanced, Neutron 4, Nectar 3. I’m not entirely familiar with Pro Tools. I don’t use Pro Tools, but they do have a compressor. I’ve heard wonderful things about FabFilter, and these are all software that is all fixing things in software that you may necessarily may not necessarily have dialed in in hardware. Again, this is a professional setup. 

They also use, iZotope RX 10 Advanced. The way I understand iZotope is it’s an audio repair suite where you can read in a bunch of audio or feed in a bunch of audio iZotopes, analyzes it, and then fixes it. This is again, professional audio software. I think for most of us, Descript is gonna be a good option if you’re recording at home. But in a studio like this, I can totally understand why they use iZotopes.

And then they use Zoom and Google Meet as well as Pizo. I’ve never heard of that one, but I have heard of Audio Hijack which allows you to sync audio. Both of these allow you to sync audio from multiple sources. This is important if you are recording from multiple sources even if you’re using Zoom, right? You want to grab and you wanna grab something cleaner that isn’t Zoom compressed or if you’re using Google Meet that may not have that ability. Something like Audio Hijack is great for that. 

So, this is again, a professional audio setup right here as far as what can you learn from this? First of all, there’s a lot of software. Some of it’s really affordable that you might be able to look at to help clean up your audio. Audio Hijacked does a lot of whizzbang stuff. Pro tools can be, you know, under $100 depending on what you pick up. iZotope is very expensive. I’m not gonna recommend that to you.

And then as far as the hardware, they’ve got pretty standard hardware. They have an interesting Zoom H3 recorder that’s like an omnidirectional recorder for, you know,  more group conversations, probably. But they also have a set of headphones for under $50. So I think if you’re gonna glean anything from this,  it’s that they have a professional setup. But, definitely check out some of the tools they’re using because again, with Pro Tools, you’re gonna have things like FabFilter, which is great. A DSR so that you don’t have as much sibilance. Those hard ss in your voice. They have a compressor that is going to remove some of that constant white noise, a little bit more effective than a noise gate. A Noise gate seems to be very popular among podcasters, but I think a compressor is probably a little bit more accurate or a little bit more, we’ll say,  less aggressive, I think.  A compressor is a little bit less aggressive than say a noise gate. 

So, I really like this setup. Again, I’m gonna recommend you check it out over at [thepodcastsetup.com]. I will link to this in the show notes, which should be in your podcast player but also over at [makemoneypod.com]. 

Now, if you like this episode, absolutely please let me know. Say, “Hey, I love hearing about setups. Keep doing Setups Saturday. If you want to submit your own setup, you can do that over at [thepodcastsetup.com].

And if you wanna learn how to make money with your podcast so that you can improve your setup, have some fun. I always say gear doesn’t matter as much as some other things. But the gear is fun, you know. I’m a little bit of a hypocrite when I say that because my setup is ridiculous, and it’s featured on the [podcastsetup.com].

So make a little money, invest in your podcast setup and make things easier for yourself. Definitely subscribe to this podcast and you can learn even more at [podcastliftoff.com]. 

So, thanks so much for listening. I hope you liked this Setup Saturday. 

And until next time. I can’t wait to see what you make.

Podcast Booster Blueprint

Use my 10-year podcasting journey to put your podcast on the right track. 

Get my free Podcast Booster Blueprint now. I’ll walk you through 5 changes you can make in minutes to:

  • Attract and keep your ideal listeners
  • Skyrocket your downloads
  • Start making money (now) 

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