3 Questions You NEED to Answer to Have a Profitable Podcast (Show’s Mission Statement)

3 Questions You NEED to Answer to Have a Profitable Podcast (Show’s Mission Statement)

Your show’s mission statement is more than just some words on a page. It should determine the direction of your show, the format, who you’re talking to, and ultimately how it will make money.  Much like a map (well, Google Maps) when you’re going to a new destination, your mission statement will guide your podcast…

How Long Should my Podcast be?

How Long Should my Podcast be?

Remember in high school when a teacher assigned you a paper and the first question was always, “how long does it have to be?” The most frustrating answer to a student looking to do the minimum amount of work was, “as long as it needs to be.” This is actually a good answer though. See, “how long” is the wrong target. A page number doesn’t make a good paper; fulfilling the requirements does. In other words: content is more important than length. The same exact thing is true for podcasts.