Easy to get Started
You can do it for less than $100.
Podcast growth is trending upward.
The Next Great Form of Content
87% of people like podcasting because they can do other things will listening.
You Can Help People
Listeners want to learn new things.
You Can Help Yourself
Podcasting creates opportunity
You Can Grow Your Business
Podcasting means you're generous with your time. People like to reward generosity.
Easy to Get Started
Let’s start with a basic premise: getting started will no long cost you thousands of dollars. In fact, you can do it for less than $100.
You no longer need to be in a recording studio to get high-quality audio. You can get a decent mic that plugs right into your computer. There are all-in-one services that allow us to create and manage our entire show from one place, for a small monthly fee.
One app, Anchor, even lets you record, edit, and upload directly from their interface. Spotify is making sure everyone knows what podcasting is now.
It couldn’t be easier.
A Growing (and Trusting) Audience
The percentage of Americans who listen to podcasts.
That's a 15% increase over the previous 2 years.
The number of weekly listeners has doubled since 2016.
That's 4X the number of Game of Thrones watchers!
of people listen to learn something new.
That's 123 Million people using podcasts to learn.
are more likely to trust brands advertise on podcasts they listen to.
That means that listeners implicitly trust podcast hosts.
The Next Great Place to Put Your Content
In 2018, both Seth Godin and Pat Flynn stated they believe podcasting is the new blogging.
It feels a lot like that too. Back around 2004, when blogging really exploded, we saw a number of tools come out to make publishing easier for those who aren’t tech-savvy. Blogger, Live Journal, WordPress, and Moveable Type all set out to do something that hadn’t been done before: allow people who know nothing about website development to set up their own websites.
Now, we’re seeing the same thing with podcasting. It's easier than ever, and more people are listening to podcasts.
Unlike books, blog posts, and even videos, people can passively listen to podcasts. They can listen while driving, cleaning, or while out on a run. It’s the most convenient way to get ideas, news, and entertainment.
You Can Help People
There are lots of ways you can help people out with your podcast. Most obviously is teaching. 74% of people listen to podcasts to learn something new. Using your podcast to teach lessons, or even quick tips and tricks, offers your listeners something that they can use in their lives.
But there are other ways too. Your podcast is your platform. You can use it to surface the messages and voices of people with smaller platforms and amplify the good. You can use your podcast to raise money for a cause you believe it. And you can keep people informed on important issues and news evens.
Finally, you can offer direct access to you. People can submit questions or comments for you to read on your show. Lots of shows have very successful Q&A segments - it's something that can work well for both you and your listeners!
You Can Help Yourself
There are a ton of ways having a podcast helps you too - and it should! Lots of work goes into a podcast and doing it "for the love of the game" will only go so far. Luckily, it doesn't take much to find some benefit in podcasting!
First and foremost, it's a place for you to establish your authority in your field. You can do that by teaching people, offering advice, and sharing your experiences. This will help you grow your audience and perhaps even generate some leads for your products and services.
But you can also learn new things. When you interview other experts in their field, you will pick up new things that will help you. I'm definitely indebted to my guests. They've helped me more than they'll know!
This will also allow you to grow your network and form potentially long-term relationships with your guests. I've business partners, confidants, and friends on my show.
The possibilities here are endless. Set your goals for your podcast, work towards those goals, and you'll see fantastic results.
And don't just take it from me...
My Own Success Story
Hi! I'm Joe Casabona. As a long time podcaster and web developer. Admittedly, my first show didn't go so well. I started in in last 2013 and it didn't catch on.
But then I honed my process and my message, and launched a new show in 2016. I've grown my current show, How I Built It, into one that have been downloaded hundreds of thousands of times.
It's also a main income generator for my business, through sponsorship, affiliate income, and leads. I've been able to sell more courses and land consulting work as a direct result of my show.
You Have the "Why." Now Here's How.
Start your podcast today and get a head start in a fast growing content area. You can doing for less than $100, and you can help people. Plus you'll grow your audience and make money.
If you need help getting started, I've got you covered! You can take my self-paced course, Podcast Liftoff, which will take you from having nothing to creating a sustainable podcast - showing you exactly what to do every step of the way.
You can also check out my done-for-you services. We can come with a plan that will work best for you, or you can just press record and I'll take care of the rest!