Do you feel stuck?
Number of email subscribers stagnate?
Sales not growing like you want?
Can't spend money on advertising?
Not considered the expert you know you are?
Need to improve your content strategy?
Are you Ready to Grow Your Audience and Make Money?
You might be wondering if now is a good time to start a podcast. Unequivocally, the answer is yes. Here's why.
The clearest path to launch your podcast...and grow your business.
Pick Your Topic
Get the Right Mic
Record and Edit
Launch Your Show
Publish on Apple Podcasts
Publish on Spotify
Grow Your Audience
Own Your Website
Promote Your Show
Downloads and Counting
Top 10% of Podcasts
Measured by downloads per episode.
Generated in Revenue
Hi! I'm Joe Casabona
I know what it feels like to struggle with my business. And without my podcast, I wouldn't be self-employed.
As I prepared to leave my full time job, I had a false sense of security for how much work I thought would come in. Then I launched my first podcast, and to my surprise, it became a great revenue generator. New work, new contacts, and sponsor money started coming in. My business was saved!
Since then, I've launched a bunch of podcasts, for me and my clients, and I have the process down pat. Now, I want to show you how you can do the same thing.
Sponsored by Great Brands
1. Enroll in the Course
With just 2.5 hours of content, you can be ready to launch your podcast in no time!
2. Complete each Module
Clear action items and the course workbook tell you exactly what to do.
3. Launch Your Podcast, Grow Your Business
Put your content out there and start generating leads!
Podcast Liftoff Curriculum
Module 01: Intro
Let's get acquainted. Here's what you'll learn, and what you should know.
Why start a podcast: The current state of podcasting, and how it will help you.
What you should know: Luckily there are no pre-reqs! But here's what you can expect.
Module 02: Planning
Before you press that record button, it's important to have a clear plan in place. Let's talk about the "why" and "how" of your podcast.
Choose your topic: How to pick a topic that will keep you as inspired as you are on Day 1, on Day 1,000.
Pick a format: Your format will give regularity to your show - which your listeners love! But here's how to pick one that won't get monotonous.
Conduct good interviews: How to conduct great interviews without creating a ton of work for yourself.
Module 03: Gear
You'll need more than the built-in mic to launch, but that doesn't mean you need to break the bank. You can get a great set up for less than $100.
Choose a mic: Mics range from $10 to $10,000. Here's the one you should pick and why.
Sound better with accessories: The ATR-2100 is a good mic that will sound even better with a few key add-ons.
Moving to XLR / interface: When you're ready to upgrade your gear, here's what to expect.
Set up the ATR-2100: Step by step instructions for setting up your mic on a boom arm and configuring it.
Module 04: Recording and Editing
Get those episodes out of your head and onto tape (...or your hard drive). It's production time!
Record episodes: You'll need some software to record you show. Here's what I recommend.
Make your recordings sound great: Your physical environment has a big effect on your audio. Here are easy fixes for improving it.
Edit your episodes: What you should edit, and the software to do it.
Editing an episode with Audacity: Hands-on time! You'll edit along with me, removing white noise, trimming, and leveling a short episode.
Hiring an editor: How to decide when to hire, and tips for evaluating an editor.
Module 05: Artwork
Much like a book cover, you need good, eye-catching artwork and a way to design it!
Design your podcast artwork: Tips for creating artwork that will grab a potential listener's attention.
Size your artwork: The best sizes for the the artwork your creating for Apple Podcasts, Spotify, and social media.
Module 06: Publishing
Here's where the rubber hits the road! It's time to share your podcast with the world. No pressure - you got this!
Creating Episode 0: Before you publish, let's talk about the importance of having a trailer for your podcast - often referred to as Episode 0.
Publishing platforms: There are lots of platforms for you to put your podcast on. I'll help you pick the right for for you.
Using Anchor: A quick tutorial on what might be the simplest platform for any podcast.
Using Castos: Learn how this simple solution can help you eventually build your own platform with stats and full control.
Module 07: Submitting You Podcast
Get that podcast in the hands of the listeners! Submit it to the major podcast directories.
Submitting to Apple Podcasts / iTunes: The head honcho. Over 60% of podcast listeners use Apple Podcasts, and smaller directories pull directly from them. So this is a must.
Submitting to Spotify: The up and comer. Spotify has been making waves in the podcasting space, and has super fast adoption.
Submitting to Stitcher: Stitcher has long been considered the "Android alternative."
Submitting to TuneIn: With over 75 Million users, you'll want your podcast on the platform.
About Google Podcasts: In typical Google fashion, you don't need to submit your show to them. But here's how podcasting on Google works.
Module 08: Creating Consistent Content
Learn some tried and true processes for coming up with content, creating a plan, and executing!
Brainstorming: How to come up with a bunch of content to podcast about.
Repurposing: If you have content you've already created, there could be some hidden gems!
Getting Listener Input: You don't always need to be the source of your content. Get your listeners involved. Here's how!
Listener Input with Speakpipe: Learn how to get voice messages, allowing your listeners to "Call in" to the show
Organizing: Once you have all of your ideas, it's time to weed out the good from the bad and organize them.
Planning: Creating a content schedule is key to keeping you on track.
Batching: Along with your plan, carving out time to make sure you get it all done is super important. Batching can help.
Using Calendly: Calendly can transform how you book guests and set a clear schedule. Here's how it works.
Automating: There's nothing better than taking things off your plan. Learn what you can do with just a little automation.
Module 09: Sponsorship
Getting Sponsored: Getting sponsored is the most obvious way to make money with your podcast. But it's definitely not easy. First, let’s look at if it will work for your show.
Calculating your overall reach: As you start your show, your download numbers might not be where you'd like them to be to get big sponsor money, but they are the only numbers you have. You’ll learn about how end you can calculate your reach and offer more value to sponsors.
Pricing: How do you come up with pricing? You’ll learn about the traditional way (using CPM) and other creative avenues.
Putting together a pitch deck: A sure fire way to show you're serious, and professional, is having a good pitch deck. But what goes it in? Let's find out.
Module 10: Other Ways to Make Money
Sponsorship isn't the ony way: While sponsorship seems like the most popular way to monetize your show, it's not the only way - there could be better, less resistant ways to start generating some cash with your show.
Your CTA: Have a clear call to action is super important to building your audience.
Lead generation by building authority: One way that won't see immediate returns (but the returns could be very good) is lead generation. Here, you’ll learn how to make that happen.
Affiliate Links: Affiliate links are a low barrier way to generate money with your show. It might not be a ton of money (at first anyway) but there are lots of ways you can make this work.
Crowdfunding: This requires a fairly large audience, but if you can consistent grow your listener base, setup a Patreon (or use your own website) and offer listeners who support the show bonuses.
How Your Podcast can Grow Your Business
Look, you know you need to grow your business, whether it's through a bigger audience, more sales, more affiliate content, or something else. In order to do that, you need a platform.
The problem is blogging isn't working for you, and YouTube seems saturated, which makes you feel like there's no clear path without spending money on advertising or SEO.
I know that because I've been there. My business nearly failed before it got started. That’s why I started a podcast - and that's why you should too. Here’s how it works: enroll in Podcast Liftoff, do the action item in each module, launch your podcast and. grow your business.
Enroll in Podcast Liftoff today, so you can stop feeling stuck in your business and start growing your business.
Keeping Your Time and Wallet in Mind.
All the other great stuff you'll get!
Student Show Directory
Enroll in Podcast Liftoff Today and start your podcasting journey.
Lifetime Access to the Course
FREE Future Updates
A Workbook to go along with the course.
Email and Pitch Deck templates
Access to the Facebook Student Center & Office Hours
Discounts on other courses
Does it seem like there are too many steps to starting a podcast?
This framework is the solution to your problem. It lays out all of the prompts to help you answer the important questions, and gives you easy to follow checklists so you can stop thinking and start doing.
Frequently Asked Questions
Podcast Liftoff is designed to be as short as possible to get you up and running quickly! It clocks in at 3.5 hours of content, and it's totally self-paced. Take it in an afternoon, or work through one video per day. It's up to you!
Nope! Buy Podcast Liftoff today and get all updates for free, for life...even if the price of the course goes up.
Yes! There are two sections of the course that cover monetization: sponsorship, and all the ways besides sponsorship you can make money.
Yes! This can be the hardest part of creating a sustainable podcast. In this course, we'll cover coming up with ideas, a system for capturing episode topics, and how to ensure you'll remain ahead of schedule when it comes to producing episodes.
I understand this question completely. But here's the thing. Will you search YouTube high and low for the right content, in the right order? And if you do, how do you know if it's good?
Don't get me wrong. I love YouTube. I use it to learn quick, single-focused tasks. But if I want to learn a full process the right way, I'm going to make sure I get a course that's been developed by the right person.
I've been a teacher at the college level for over a decade. I've developed courses for The University of Scranton, LinkedIn Learning, WP101, Sessions College, and LearnDash.
I've also built my own podcast from scratch, and grew it into something that accounts for over 1/3 of my income every year.
I've taken several years to internalize the process, and this course has been in planning for over a year. I wanted to make sure I got it right, so when you launch your podcast, you get it right.